THE GOODS

515 N. Washington St. in Old Town Alexandria has a storied history and has been re-imagined as a modern rental by developer CAS Riegler. Named for one of its previous tenants, The Mill at 515 combines true loft living with industrial, rustic aesthetics. The property’s visual identity revolves around a system of flexible graphics that combine factory-inspired iconography with black-and-white product photography. A modern seal logo is reinforced, with business cards, coasters and other collateral sharing its same shape. Condensed typography and thick rule lines further encourage tenants to “manufacture a lifestyle in the new Old Town.” A palette of yellow, black and gray is unexpected and helps reinforce The Mill’s historic industrial roots, but with a modern touch.