THE GOODS

SoNYa is the flagship community in the vibrant South of New York Avenue district – a trendsetting location within NoMa – where everything is within reach and premium living is the status quo. Visually-stunning and singular in spirit, SoNYa’s warm living spaces, lively social places and avant-garde aesthetics evoke a creative wonderland and appeal to the bold-hearted. The visual identity features a customized wordmark that showcases the brand’s eclectic personality and bold approach – while a subtle rhombus shape is a chic nod to the South of New York Avenue neighborhood. The visual language framework includes a flexible system of graphic and messaging elements that build off the unique typography of the SoNYa wordmark. Crops of the logo and sharp angles are used as containers for imagery, color blocks, patterns and confident messaging that appeal to the “bold hearted.” A palette of gray tones combines with pops of teal, orange and mango to reinforce the community’s artistic nature and commitment to a creative, unique and energetic environment.

• CLIENT: Monument Realty
• PROJECT: SoNYa Brand Campaign