THE GOODS

For 60 years, EveryMind has provided community education, advocacy, and direct services which empower children, teens, families, older adults and the entire community to reach optimal mental wellness. Formerly known as the Mental Health Association of Montgomery County, we were tasked to rebrand the organization as EveryMind – our goal to assist them in finding a way to move past the stigma that gets in the way of wholeness and wellness because mental health affects almost everyone on some level. A messaging platform plays off the name, where “every mind matters.” The logo features a series of overlapping circular shapes that form a thought bubble, emphasizing the ideas of coming together and mental wellness in a bright yet soothing graphic approach. The mark is used in many different ways and scales to help create an entirely new and fresh visual language. A color palette of yellow, green, blue and gray is both optimistic and professional at the same time.

• CLIENT: EveryMind
• PROJECT: Brand Campaign