THE GOODS

Blüprint Chocolatiers is a boutique in the heart of Old Town Alexandria. D*MNGOOD was engaged to create a sophisticated brand and packaging campaign for the upstart. The name pays homage to where the idea for the business was born – in Copenhagen, hence the “umlaut.” Blüprint’s distinctive approach to chocolate is grounded in science, and architecture significantly influences the compositions, flavors and structures of their product. The result is a road map – a Blüprint – for precisely ünique chocolates. The logo features an abstract blueprint representation of a cocoa bean, and is utilized in differing scales, crops and patterns on packaging, collateral and signage.

• CLIENT: Blüprint Chocolatiers
• PROJECT: Brand Campaign